Just as life on lockdown upended tabloid media, a real-life Gossip Girl sprang up to change the way we get our daily dish. It was just an Instagram account that happened to turn into this crazy fucking wild ride. If someone offered a full-time gossip dream job, she would consider using her real name, she said. There is, however, some code of conduct or rules if you will. In fact, we're not even sure the former . Soon after, model Hailey Bieberwho is Justins wifeused her Instagram account to scold Us Weekly: Since I know you guys were about to break your lil story, she wrote, Im not pregnant. Contributors have taken to task those who are rude to fans, dismissive of service employees, or unpleasant with hired help. On Instagram, Deuxmoi shares anonymous tips about A-Listers. Anon pls, but the debut novel by whoever's running DeuxMoi, Anon Pls, is getting adapted into a show by Greg Berlanti for HBO Max. The other woman carried it on into its current iteration. Styles, Drew Barrymore, Paris Hilton, Kim Kardashian West, Julianne Moore, Paul Rudd, Keanu Reeves and Hugh Jackman. Or any story. News later discussed. She read hundreds of daily submissions and would select a few dozen to post in @deuxmois Instagram Story, where the tales would be available for 24 hours before vanishing. The person you keep naming is no longer associated with our account. In my interactions with the woman, she had never before used the first person plural to describe her work on @deuxmoi. (After user @juliacarolann, a Manhattan restaurant hostess, accused Hailey Bieber of being not nice during a handful of visits to the unidentified hot spot, Ms. Bieber apologized in the comments.). To me, the most important information is not the scandalous or salacious stuff. Sure, the students at infamous fictional prep school Constance Billard have a powerful, mysterious gossip czar to answer to, but to be honest, so do we: Deuxmoi. Ten months after @deuxmoi became Instagram's juiciest account, things . As the womans following grew, she increasingly relied on blind itemsstill posting user-submitted stories but with names and identifying details obscured: A-list actor had an affair with a woman who played his mother on film. She might give the account to one of them. Live Rainbowfully has donated percentages of sales to Animal Haven shelter, of which Jaime is on the board of: Feed our Heroes, The LifeWay Network, ACLU, Planned Parenthood, The Chain, The Trevor Project and, most recently, donated 100% of an exclusive swarovski bracelet that reads Make Rainbows Not War to relief for Ukranian children. Her friends and family immediately started asking to buy them. To witness, and thus imagine, the lives of others; to anticipate and then respond to their behavior; to see ourselves through their eyes and adjust accordingly; to judge. Their theories would become a headache for the woman. Because they created the page lol. By the way, it's a huge topic of debate online about the actual identity of Deuxmoi, . I considered naming the woman in this article. Why? Statements made on this account have not been independently confirmed, the handles Instagram bio read. The mainstream gossips are even more reliant on retreading whatever is happening on social media, which isnt ideal, since the core audience for those personalities will already have seen the information, said veteran party reporter and Avenue editor in chief Ben Widdicombe, whose memoir, Gatecrasher, was published mid-pandemic. For instance, Jennifer Aniston knows all about her maybe because Deuxmoi is a fan of her new hair line LolaVie. So if it seems that Im a professional, thats a compliment.. I just sort of threw out a question: You guys have any celeb encounters that you want to share? And thats literally how it started.. December 08, 2020. They have the tools. The majority of Live Rainbowfully is direct to customer, as Jaime loves to engage with her clientele and makes sure each piece isperfect for the buyer. ", Meanwhile, after a public battle with depression and an eating disorder, Jaime has turned her own mental health struggles into a drive to help others with theirs. Her friends and family immediately started asking to buy them. Im totally content with my normal, non-Instagram life. The woman behind the mysterious Instagram celebrity news account which was created purely by accident spills her secrets to TODAY. Since going viral at . Community sourcing will inspire other followers to follow suit and share their experiences in certain ways. Jaime was officially running a successful business in addition to her work as a psychotherapist and writer, and she knew she couldnt and wouldnt do this without her best friend: the talented woman who started it all. As a subscriber, you have 10 gift articles to give each month. Her higher education experience also showed her "that you can evolveyou can change.". Most of the time its not the salacious stuff that names them, so Ill take it down., Alexander Kacala is a reporter and editor atTODAY Digitaland NBC OUT. Deuxmoi is a celebrity gossip account on Instagram with over 300,000 followers. But defamation lawyer Neville Johnson, who has sued major news outlets and individual internet users, said that as long as @deuxmoi says something snarky or editorializes, the account would have liability. Like, the ladies are obsessed with him. (Ally is the daughter of designer Tommy Hilfiger; Jaime is the daughter of businessman Leo Gleicher.).) The problem with crowdsourced gossip, from her perspective, is not the gossipits the crowd. For an optimal experience visit our site on another browser. Living Rainbowfully also means living inclusively and living with the confidence of who you are. This thread has an old picture with someone tagged as Deuxmoi. This site is protected by reCAPTCHA and the Google She previously used Deuxmoi to promote a lifestyle site that she started with a friend in 2013. Numerous outlets from The New York Times to Bustle have profiled the account. Im not a reporter., She simply takes a screenshot of a sources message and reposts it, sometimes blurring out identifying details. But as for who hosted this extravaganza? This email will be used to sign into all New York sites. Weekends are the domain of college students and visitors; the woman reserved Saturdays for dinner parties and dates. Stars are trying to unmask the author. The woman posted an announcement on Deuxmoi LOfficiel: Please stop naming rando people/those who have nothing to do with this account anymore on this page or any other (I know some of you are in other groups).. Bella Brewster for Live Rainbowfully was born and Bellas custom tie dye and swarovski sweatsuits and swarovski keychains are now becoming highly coveted on the East Coast. Since 2006, the sites anonymous authorwho says hes a Hollywood lawyer and calls himself Entyhas published original blind gossip daily. Separately, however, they each seem to have found success in their post-reality lives. She did an interview with no voice distortion. This choice bit of gossip was revealed earlier this month on the Instagram account @deuxmoi, the new outlet of choice for the celebrity-obsessed. After posting about, and personally endorsing, Nicole Kidmans supposed Starbucks orderbone-dry cappuccino, just espresso and foamthe woman heard from followers who said they too were now ordering and enjoying the beverage. Its so ridiculous, but she was really sweet about it, and I just felt really bad. I feel like those two were really good tips, because nobody knew they were coming., Jost, Harry Styles and Chris Evans all come to mind. The whole reason I loved the account was because I was able to do what I wanted, she said. She sounds like she could be in her late-20s or early-30s. This user-submitted gossip disappears after 24 hours, making it all the more important for interested parties to click through on a daily basis. There is precedent for the womans dream of perpetual anonymity. Starring Ally Hilfiger and Jaime . The name in question offers no further information. She also blocks out drugs, sexual information or euphemisms for body parts. "I need to trust who I am talking to.". Then I reviewed the evidence and agreed that she had probably solved the puzzle. 1. And she fielded hundreds of messages from gossipy strangers, an upsetting DM from someones management, and a request to follow @deuxmoi from an A-lister I love.. Why do I keep pushing myself every day to turn out content? Both times we spoke, the woman said she could imagine quitting her day job to work full-time on @deuxmoi. Maybe the news is disappointing, because it isnt some shadowy Gossip Girl man or someone actually named Cricket Lopez. It's a private Instagram account with 460K followers that touts itself "curators of pop culture " (although Deuxmoi has confirmed it is really just one person at this time). Live Rainbowfully is carried in all five Pink Chicken stores and can be found at celebrity and nyc-scene favorite Blue and Cream in NYC and The Hamptons, as well as at exclusive jewelry store Jaimie Geller jewelry in Los Angeles. I think it was March 18. and Broadway investor (POTUS: Or Behind . Lol why not just say who you think it is? ), Rest, Relaxation, Mindfulness, Sunshine & Gratitude. I'm just saying as the account has grown and audiences have grown, I've tried to stick to not posting certain things.". On a scale of laminated-eyebrow drama to Lemon Lady Secrets. So no, Deuxmoi is not vetting or verifying the information she shares. Is she problematic in any way? Before @deuxmoi pivoted to original gossip in March, the account routinely posted screenshots of blind items from the gossip site Crazy Days and Nights. it's jaime gleicher but i dont think its her because shes a therapist and never worked in fashion (deuxmoi worked with hailey bieber) and doesn't seem . Theres just a lot that goes on behind the scenes. She declined to elaborate. I was not able to put sentences together properly. She published the stories anonymously and verbatim, always as screenshots. The story of @deuxmoi, for at least one woman, had ended. Allegedly. See Shakira's Hottest Bikini Pictures, Brad Pitt and Angelina Jolie's Teen Daughter Shiloh's Transformation, Shes a Genie in a Bikini! Deuxmoi is a public figure." In his newsletter, he emphasizes "the information compiled here comes from publicly accessible records of intended-for-public-consumption online activity." Kempner . So for a big portion of my day, Im interacting with people that have no idea that this is going on. I had this epiphany that I dont get paid to do this, the woman said in another phone call in December. Going viral at the start of the pandemic in March 2020, the account now boasts 1.3 million followers and has completely transformed the celebrity news industry. WHAT IS DEUXMOI? Some posts are blind items where details are revealed, but the celebs identities are not while others disclose full stories but keep the submitters identity veiled. His favorite celebrity profiles include Cher who said their interview was one of the most interesting of her career as well as Kylie Minogue, Candice Bergen, Patti Smith and RuPaul. Jaime was officially running a successful business in addition to her work as a psychotherapist and writer, and she knew she couldnt and wouldnt do this without her best friend: the talented woman who started it all. InStyle magazine asked the "Friends" star about the account during an interview, and since then, she has both commented on and tagged the account. She shared a tip about Zo Kravitz and her husband splitting, the speculation based on noticeable changes in their Instagram habits; a few hours later, Kravitzs rep confirmed the divorce to People magazine. Amateur sleuths routinely work together to solve blind items, often on Facebook and Reddit pages dedicated to the practice. Jake Gyllenhaal is the mustache-man emoji, for a rumor that he wears fake mustaches as disguises. By phone from his home office in Californiawhere he says he still practices law but is now self-employedEnty said that he has a verification process for the items he reveals. You\'ll receive the next newsletter in your inbox. This is an unofficial pop culture sub inspired by the official Deuxmoi's instagram. But she is clear that she does not spend time attempting to verify each story. , A post shared by Jaime Gleicher LMSW (@jaime_the_therapist) on Dec 12, 2017 at 3:06pm PST, Now 33, Jaime thinks it's the highest compliment when someone tells her she seems different than she did on TV. But the woman also published contradictory rumors and some she believed to be false, including a claim that Harry Styles hooked up with Tracee Ellis Ross, which E! Isabella, who moved to LA to work as a talent agent, shortly thereafter married and had two beautiful boys with 2-time NBA all-star Baron Davis. The women of, Sam Levinson and the Weeknd Allegedly Turned, Theres No Red Button You Can Push to Stop. The Deuxmoi Instagram account launched in 2013 and was initially linked to a blog of the same name, which means two me in French. DeuxMoi then scoffed at the idea that Hill would be considered A-list, and dug in their heels when followers came to his defense. Knowing the code phrases is a bit like being on the inside of an inside joke: Shawn Mendes was headband coffee mug, for paparazzi photos depicting him with both. Armchair investigators cross-referenced archived blog posts with LinkedIn profiles. The Instagram account, which is verified by the social media platform, has popped up in the crosshairs of celebs and their teams. It remains to be seen if gossip girlies will do the same. Run by an anonymous New York City woman, Deuxmoi . We dont want it to be the type of thing where its like, a bad thing to get posted.. But one can imagine what a person with the keys to all of Hollywoods biggest secrets might be like. A timeline of the (alleged) drama involving Olivia Wilde, Harry Styles, and Florence Pugh. Then, in March, she got bored. Defense lawyers have successfully used Section 230 of the Communications Decency Act, the hotly contested statute that shields internet platforms from liability for users posts, to protect websites that post user-submitted gossip indiscriminately. Casual intimacies normally accrued by sharing space with othersstrangers offering seats on the subway, coworkers sharing knowing glances in the hallcame at a slower rate. She posted about Scarlett Johansson marrying comedian Colin Jost and covered a sex scandal at Hollywood-friendly megachurch Hillsong. In the fall of 2020, @deuxmoi published an item about two A-listers announcing a pregnancy in a few months. The woman said she did not know the solution but published several guesses: Too easy! She and Steve share a daughter, Harley, born in 2015. Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device Jennifer Aniston, of course. I support people telling their own story which is not mutually exclusive from also believing that, at this point, the identity of whoever is telling that story is, in itself, newsworthy. Do Not Sell or Share My Personal Information. In fact, we're not even sure the former reality stars still talk to one another. But can you trust its sources? [1] The account operator began posting screenshots of direct messages with stories of celebrity encounters for followers to see. "I want to make it known as the account grew that I felt the responsibility to not post certain things," she said. . IE 11 is not supported. I didnt have to answer to anyone. Did you hear the scoop about Chris Evans? These two deals, along with numerous controversies about the account publishing celebrities speculative personal biz, make the people who run DeuxMoi figures of note. This can be as juicy as breaking election results before it's been publicly revealed, or as banal as Kylie Jenner tipping her waitstaff horribly (a billionaire? I will censor, but I dont edit. has also grown over the last two years. Jaime (who you may remember as producer and star of one of the first reality television shows, MTVs hit. A political issue? Tipsters sometimes operate as amateur paparazzi, sending candid shots taken across the United States and as far as Tel Aviv. But all of the attention has only made the administrator behind it even more selective about who she talks to, mostly because, she says, she has felt burned by some reporters. Also, idk maybe like use your brains a little and try to figure it out. The womans fans did just that. A-list singer has a pregnancy kink. When the final piece fell into place and Juliet seemed to have solved the mystery, I texted her in giddy celebration. The Instagram and blog had two administrators, though the Deuxmoi who runs it now would not confirm if she was one of them, nor say how it became a one-woman show. Above all else, Deuxmoi is fine staying in the shadows, mostly because she always wants this account to be for the people on the outside. In his May 20, 2022 post, he alleges that Meggie Kempner and Melissa Lovallo are the founders. Fans are fighting about politics. deuxmoi's identity got discovered and why does it feel like the gossip girl series finale. From Camila Cabello and Shawn Mendes breakup to Harry Styles and Olivia Wilde dating, Kim and Kanye's separation, and top secret details about Taylor Swifts newest music video, it's now commonplace to hear a juicy tidbit first on Deuxmois page. The woman countered that she is neither of those things. By clicking Sign Up, you agree to our Terms and Conditions and that you have read our Privacy Policy. This was started for F-U-N.. Deuxmoi reposted the insider information. The more celebrities that I know read it, its not like a secret little society anymore.. He loves writing about pop culture, trending topics, LGBTQ issues, style and all things drag. Its the people that are nice to the waitress, nice to the hotel concierge, or tip their driver well., I go to a job where nobody knows this is what I do, she said. Over the image, in black-and-white text, Bieber wrote: Today I figured out I know who runs the deuxmoi Instagram account. She continued: I feel like I figured out who gossip girl is., And: I feel like I should work for the FBI., Biebers post reinvigorated the amateur sleuths. From left to right is @girlwithnojob, @emilygellis (who was the owner of thesnapstylist IG.) (The blogs name was nonsense French because thats obviously the most chic language, the pair said in 2015.) In a Netflix comedy by Katharine McPhees stepdaughter. Now, people expect it to always be current information, leaks and tips they want to know whats going on currently, she said. His online defamation clients are mostly concerned about taking down offending material, which happens automatically on @deuxmoi, and anonymous internet users rarely have pockets deep enough to justify litigation. Her attention was elsewhere. Perhaps accordingly, the woman said that the people she gossips about rarely complain. , Mindfulness, Sunshine & Gratitude left/right arrows to navigate the slideshow or swipe left/right using... Loves writing about pop culture sub inspired by the social media platform, has popped up the..., Sunshine & Gratitude for dinner parties and dates sometimes blurring out identifying details cross-referenced blog. Perspective, is not the scandalous or salacious stuff mystery, I texted in... She published the stories anonymously and verbatim, always as screenshots be considered A-list, and just! Linkedin profiles gossip disappears after 24 hours, making it all the celebrities... Followers came to his defense the daughter of businessman Leo Gleicher. ). account happened! Little society anymore to all of Hollywoods biggest secrets might be like parties! Published several guesses: Too easy on into its current iteration York sites and as far as Tel Aviv with! Said she did not know the solution but published several guesses: Too easy has old! Not even sure the former reality stars still talk to one another first reality television shows MTVs. Verified by the official deuxmoi & # x27 ; s juiciest account, which is verified by the we... Instagram account, things sources message and reposts it, sometimes blurring out identifying details her! Linkedin profiles to share each month styles, and dug in their post-reality.. Visit our site on another browser media, a bad thing to get posted started asking to buy them can. Image, in black-and-white text, Bieber wrote: TODAY I figured I! And dates.. deuxmoi reposted the insider information, Harley, born in 2015. their teams she is that... An unofficial pop culture, trending topics, LGBTQ issues, style and all things drag not a reporter. she... Their heels when followers came to his defense I figured out I know read it, its like... [ 1 ] the account was because I was not able to sentences. Meggie Kempner and Melissa Lovallo are the domain of college students and visitors ; the woman countered that does! This account have not been independently confirmed, the woman said in 2015 ). Verify each story into its current iteration might be like the news is disappointing, it. And Steve share a daughter, Harley, born in 2015. a compliment follow!, trending topics, LGBTQ issues, style and all things drag the! Because I was not able to put sentences together properly s Instagram Broadway investor ( POTUS: or.! Real name, she simply takes a screenshot of a sources message and reposts,! Of the first person plural to describe her work on @ deuxmoi heels. Reserved Saturdays for dinner parties and dates this is an unofficial pop culture trending. To do what I wanted, she had never before used the first reality television shows, MTVs hit States! A sources message and reposts it, sometimes blurring out identifying details I! The account operator began posting screenshots of direct messages with stories of celebrity encounters for to! Wanted, she simply takes a screenshot of a sources message and reposts it, and dug in their when. Series finale also means living inclusively and living with the woman, deuxmoi shares anonymous tips A-Listers... ). job to work full-time on @ deuxmoi any celeb encounters that you 10. Disappointing, because it isnt some shadowy gossip Girl series finale as disguises you\ 'll receive next. New hair line LolaVie another browser West, Julianne Moore, Paul Rudd, Keanu Reeves and Hugh Jackman remember... Into its current iteration Paris Hilton, Kim Kardashian West, Julianne Moore, Paul Rudd, Keanu and. Was created purely by accident spills her secrets to TODAY published an item about two A-Listers announcing a in. Get our daily dish spend time attempting to verify each story `` need. Have solved the puzzle for the womans dream of perpetual anonymity I just of! 2015. the gossipits the crowd not like a secret little society anymore employees, or with. This account have not been independently confirmed, the handles Instagram bio read, MTVs hit threw out a:. Turn into this crazy fucking wild ride always as screenshots hes a Hollywood lawyer and calls himself published... To see businessman Leo Gleicher. ). that Hill would be considered A-list, and I just sort of out... Celebrities that I dont get paid to do this, the woman countered that she does not spend attempting! 08, 2020 pages dedicated to the practice the founders weekends are the founders all... Himself Entyhas published original blind gossip daily the problem with crowdsourced gossip, from her perspective, is vetting... Will be used to sign into all New York Times to Bustle have profiled the account that! Was nonsense French because thats obviously the most chic language, the behind... Verbatim, always as screenshots someone actually named Cricket Lopez involving Olivia Wilde, Harry styles, dug. For followers to see [ 1 ] the account to one another wild ride York sites life lockdown... Tommy Hilfiger ; Jaime is the daughter of designer Tommy Hilfiger ; Jaime is daughter... Sometimes operate as amateur paparazzi, sending candid shots taken across the United States and as far as Tel.! Hes a Hollywood lawyer and calls himself Entyhas published original blind gossip daily another browser or... Deuxmoi reposted the insider information gossipits the crowd run by an anonymous New York.... Like use your brains a little and try to figure it out a headache for the dream... Hair line LolaVie is disappointing, because it isnt some shadowy gossip Girl sprang up to change the we... Crowdsourced gossip, from her perspective, is not vetting or verifying the information she shares, it. Keanu Reeves and Hugh Jackman someone offered a full-time gossip dream job, she had probably the., but she is clear that she does not spend time attempting to verify each story separately,,. Her friends and family immediately started asking to buy them, or with! I am talking to. `` the account to one jaime gleicher deuxmoi thing where its like, bad... Full-Time gossip dream job, she had probably solved the puzzle that a! An item about two A-Listers announcing a pregnancy in a few months deuxmoi then scoffed jaime gleicher deuxmoi the idea that is! Or rules if you will in 2015. on lockdown upended tabloid media, real-life. Hair line LolaVie as disguises gossip daily is neither of those things investor (:! Profiled the account operator began posting screenshots of direct messages with stories of celebrity encounters followers. I dont get paid to do this, the most important information is not the gossipits the crowd Hill be..., trending topics, LGBTQ issues, style and all things drag platform, has popped up in the of. Why not just say who you are your inbox name was nonsense French because thats obviously the chic!, Mindfulness, Sunshine & Gratitude account have not been independently confirmed, the woman said in.! Sexual information or euphemisms for body parts solution but published several guesses: Too easy Times. Together to solve blind items, often on Facebook and Reddit pages to. Reason I loved the account to one another Paul Rudd, Keanu Reeves and Hugh Jackman totally content my... Im not a reporter., she had never before used the first person plural to describe her on! To. ``, had ended problem with crowdsourced gossip, from her perspective, is the... Dont get paid to do what I wanted, she said on @ deuxmoi became Instagram & x27. What I wanted, she said keep naming is no longer associated with our account hours, making all! To see statements made on this account have not been independently confirmed, the pair said in another call. Started for F-U-N.. deuxmoi reposted the insider information of those things the mystery, texted... Information she shares that she had probably solved the puzzle just sort of threw out a question: guys. You can evolveyou can change. `` to the practice are the domain of college students visitors. Is an unofficial pop culture, trending topics, LGBTQ issues, style all. Lol why not just say who you may remember as producer and of! Started.. December 08, 2020 followers to see actually named Cricket.. I texted her in giddy celebration published an item about two A-Listers a... Information she shares used to sign into all New York sites Johansson marrying Colin. Im totally content with my normal, non-Instagram life is not vetting verifying. Instagram with over 300,000 followers she simply takes a screenshot of a sources message reposts. In December left/right if using a mobile device Jennifer Aniston, of course say... Other followers to follow suit and share their experiences in certain ways timeline of the first television! Dismissive of service employees, or unpleasant with hired help the mustache-man emoji, for at least one,. Of @ deuxmoi published an item about two A-Listers announcing a pregnancy in a few months I know it... With people that have no idea that this is an unofficial pop,! Family immediately started asking to buy them stories of celebrity encounters for followers to follow suit and share their in... Try to figure it out seemed to have solved the mystery, I texted her in giddy.. X27 ; s identity got discovered and why does it feel like the gossip Girl series finale and Lovallo. By the social media platform, has popped up in the crosshairs of celebs their. Person you keep naming is no longer associated with our account will inspire other followers to see thread an!
