$39-plus per month, depending on company size and needs. What are the top event planning and event management skills? Gamify all your event planning goals. Revenue Goal Example: Increase Q4 revenue by 25% by closing 25 new accounts.. However, they each have distinct meanings: When determining the goals behind the event, you are simply documenting the purpose of the event. Identify a realistically achievable target not always as straightforward as it sounds. They measure and represent the success of an event in key figures. Develop an interest in creative approaches. If you want to learn more about SMART goals, we recommend reading Ultimate Guide to SMART Goals. Or are you looking to attract and engage with a specific group? First, lets look at what SMART goals are. This goal is measurable because you can easily count one staff member for every 50 guests. Once you know your event goal and youre confident and passionate about those goals its time to figure out how youre going to reach them. Discover the problems that prevent team members from performing at the highest possible levels.. Planners must be masters at networking and relationship management so that they can keep internal and external stakeholders aligned on all events. complete 52-week event communication plan. On the other hand, getting a higher satisfaction rate than for your last event is much better! Seeking and acting upon feedback is one of the most important factors in organising successful events. Copyright 2022 Cvent Inc.All rights reserved. One method I will use is to host a raffle with prizes that entrants can win. An overall lack of organization and coordination between various managers, employees, freelancers, or contractors is also challenging. Register my business . However, the SMART goal methodology can make your job easier. Well start with the steps to setting goals for an event, and then well give you a few examples of great event goals for a bit of inspiration. Eventbrite offers organisers the opportunity to easily seek opinions both pre- and post-event via integration with the survey tool, SurveyMonkey. One of Marketing360s clients was concerned about getting more people to register for their upcoming event. Although this new era of event planning may seem overwhelming, the most committed event planners are making, Take Your Event Planning Skills to the Next Level, Now that you know the top skills event planners need for success in the era of hybrid and virtual events, its time to continue your journey to reaching your full potential as an, Learn more about what you need to know and build your skillset with our list of the top, Virtual Event & Meeting Management Certificate, Check out the Top 12 Event Planning Certifications You Need To Propel Your Career >>. They ensure success by setting goals they can realistically accomplish. How do I deliver a meaningful and comparable digital and in-person experience? My goal is to run a series of increasingly profitable events. Adapt customer service scripts when communicating. Be sure to communicate with them just as regularly via your blog, newsletters, and social media. Setting event goals and objectives will actually make planning your event much easier. Unrealistic goals can be demotivating or may not produce the end results you anticipated. Objectives are specific targets you set to help you achieve those goals. Similarly, post-event timing is crucial in following up with your attendees. Use: I want my next event to generate 30% more revenue than the previous one from virtual and in-person ticket sales in the next six months. This communication will regard the responsibilities which all relevant parties have. While not all of these goals may apply to you, the methodology is how you should create all your objectives. When the pandemic first rattled the industry, event planners were forced to rapidly pivot to, Event planners are experts at creating event experiences because they possess the perfect balance of. What educational measures (i.e. Did the brand goals remain aligned to the event? A 5% increase is not much, and raffles are popular. One way to define what they want to achieve and make it easier to accomplish is by setting SMART goals. SMART performance goals are specific, measurable, achievable, realistic, and time-based. One defining trait of a successful event planner is that they leave nothing to chance everything is measured and analysed. Doing these seven things every day will help you learn how to be successful in your event planning career. Enter your email address to instantly generate a PDF of this article. Appreciate the unique perspective, skills, and experience that each person brings to the team.. A: This is an attainable goal, as RSVP systems are pretty standard. At the end of each event, they analyze post-event reporting to assess what worked and what didnt and use those learnings to guide future planning. With these FREE documents, youll improve the consistency and reduce the subjectivity of your performance reviews to help you build and maintain a successful organization. Top-performing organizations constantly focus on the future and train or hire to ensure they have the right people to execute the strategy of tomorrow. Second, for proper organization, I will host a meeting with all relevant parties on the morning of the event. Please try again later. Please do your own research before making any online purchase. There is a reason so many professionals gravitate toward careers as event planners: The job can be incredibly exciting, engaging, and rewarding. Then, narrow the list and combine the ideas to come up with one solid goal. Doing this can give you inspiration for the likes of newly popular hybrid events and innovative health and safety measures like bubble concerts. It also helps you to keep an eye on supplier news, new products and services, and developments in technology. Planning an event budget can be based on items you bought, hired, or used at a similar event and is a good starting point. Before we look at SMART goal examples for event coordinators, we need to know what SMART entails. Here are a few KPIs (Key Performance Indicators) for measuring success Pre and post-event social media engagement Number of mentions, tags, and shares Number of event registrations New vs. returning registrations Email marketing open rates Sponsor funding Examples of event goals and objectives to get you started Only increase the complexity of the rating system if its necessary. Your vision can parallel yourevent goals: why are you hosting an event? Get the FREE documents now. Manage your events and boost your event planning career with our intuitive software. My SMART objective is to secure 40% of local adult residents (i.e., within a 2-mile radius) as confirmed attendees by one week before the event. Performance goals, also known as Key Performance Indicators (KPIs), are the goals you set to evaluate employee performance. Diagram events, wow attendees, and win clients with free planning tools. S: This goal is specific to allow for greater organization through an RSVP system that requires guests to RSVP at least 48 hours before the event. As part of their performance measurement, great event planners ask for feedback from their attendees, participants, and stakeholders utilising specialist tools. Why or why not? To encourage initiative: Seek ways to assume responsibilities beyond your current job description.. While it may not always be feasible to set just one goal, especially for large organizations, what matters here is clarity. He has built multiple online businesses and helps startups and enterprises scale their content marketing operations. The simpler the rating system, the more feedback youll collect. M: This goal is measurable because you can compare the number of staff you had on hand at the last event to the number of people who attended. 1. M: This goal is measurable because you can easily compare ticket sales from one event to another through simple calculations. Its also important you learn how to replicate success, grow from challenges, and innovate for future events on the back ofthe goals youve defined. After the event, see which ticket types drove the highest attendance, attendee arrival time, and device used to check in. Make your next event a success? Goals refer to a particular aim that clarifies your event purpose. That being the case, theres no better time than now for event planners to. All Rights Reserved. Performance goals are objectives that businesses set in order to improve their performance, such as increasing sales by 10 percent or improving customer satisfaction. You can also have roaming security staff dotted throughout the venue to be at the ready in case anything happens. An event goal is a specific and measurable result from an event. When we lose a customer, follow up to discover what we could have done differently.. Even if time isnt an immediate factor, setting an end point that isnt too far in the future will help keep you and your collaborators motivated. Accept and process constructive criticism. Here, the organisers purpose is to educate and engage their community with local initiatives. As an event planner, setting goals and executing them can often mean the difference between success and failure. My goal is to increase the ticket sales for my next event, one month from now, by at least 25% compared to the last event I coordinated. This is a self-development goal. My SMART objective is for my next event to generate 30% more revenue than the previous one from virtual and in-person ticket sales in the next six months. To encourage event engagement and more engagement in future events, the planners decided to focus on bringing people together both on and offline. Finally, make sure that your goals are transparent to your attendees so that they are assisting you with accomplishing your vision along the way. "Take the time to assess your realistic 'joy' levels with what you are doing in your business. All rights reserved, How Bizzabos wearable event technology helped power HubSpots INBOUND, Riskalyze Partners With Bizzabo To Bolster Event Experience. The most talented event planners know that things rarely go exactly according to plan, so theyre highly adaptable and able to roll with the punches. Achieve 5% more event ticketing website visitor conversions than the previous year. . Yet, at the same time, it can also be profoundly stressful and chaotic. Their solution: a mobile event app that gathers the community together before, during, and after each iteration. The more organized you are, the more . Case in point? To put on successful events in todays challenging landscape, lets dig into the skills every event planner needs to master. With these answers, you can start to build out the essential items like speakers and content. Finally, if you want to take your goal-setting efforts to the next level, check out this FREE printable worksheet and a step-by-step process that will help you set effective SMART goals. Under my leadership, I ensure consistent sales growth through event/campaign planning, loan officer recruitment, and the implementation of efficiencies into daily operations. This article looks at 6 examples of SMART goals for event coordinators. Which is why they came up with smart event badges that allowed users to scan each others badges to acquire virtual business cards along with a number of other cool features. To help support our reporting work, and to continue our ability to provide this content for free to our readers, we receive compensation from the companies that advertise on the Forbes Advisor site. Was the budget or budget range met? With these FREE documents, youll improve the consistency and reduce the subjectivity of your. You should consider a survey with thumbs-up and thumbs-down buttons. Start by answering the questions created at the front-end of the project during the pre-event strategy phase: The answers to the above questions should be gathered throughout the lifecycle of the event. As you can see, event planning and coordination is not an easy career. Whether the budget, location, or date changes, event planners must roll with the punches to put on an exceptional event. Helping your employees write strong performance goals is extremely helpful when it comes time to sit down for. This method is much less daunting than trying to remember all of the information regarding the event at the end. Begin projects by identifying all the resources required, including staff, funding, materials, and other support.. . To get the best possible experience please use the latest version of Chrome, Firefox, Safari, or Microsoft Edge to view this website. What adjustments do you need to make going forward? For example, let's take the long-term goal of "Make my business official and operational in 8 months" and break it down into some smaller goals and give them due dates. Define a clear performance goal for each role you have. To stay ahead, its vital to keep your finger on the pulse of industry trends. Where and how could you be more efficient. Communicate with proper personnel regarding issues. R: This goal is relevant to the success of an event: You need to know how many people are coming to accurately plan for an event. Are you sure you want to rest your choices? Dont forget about your suppliers, too a great relationship with them will give you extra bargaining power. No matter what situation they find themselves in, they possess the emotional agility needed to remain optimistic and open-minded, believing that everything will work out because it has to, right? N.B. Stakeholders are defined as internal and external (i.e. Their goal is to ensure their events get more profitable. Performance Review Documents will give you the tools you need to focus on every aspect of the performance review, from preparing and conducting the appraisal to following up after its completed. With the rise of the Omicron variant ushering in an even more uncertain future, hybrid and virtual events are here to stay. This feedback might help encourage change: The ability to create and follow a plan can be learned. Sales goals work well as employee performance goals for salespeople. Using SMART goals helps you cover all of the bases. Use: I want my next event to generate 30% more revenue from virtual and in-person ticket sales than the previous one. 4. Provide Enough Time for Relaxation and Networking, Final Thoughts on Smart Goals for Event Coordinators, 31 Songs About Grief and Experiencing Loss, Boss VS Leader: 13 Key Differences & Characteristics. The terms goals and objectives are often used interchangeably. Event Planning Career Goal Setting In order to sustain your motivation and achieve your event planning career goals, focus on creating new habitsthat will lead you to achieve your goals instead of focusing solely on the goal itself. Attainable: This is easy to attain and very realistic. This method is based on 5 points: - Specific: to be sure that you can achieve your objective, it must be as clear as possible. M: This goal is measurable because you need good time-keeping skills. Dont forget to leave. Email Marketing Goal Example: Increase email click-through rate by 10% by May 2023.. S: This goal is straightforward yet specific, to increase ticket sales by 25% from the last event to the next. Encourage team creativity by listening to new ideas. Build and price service packages - complete in 2 months. The conversion rate of that page is 10%. Dont make this mistake! , including surveys, social media, and good old-fashioned conversations as well as numbers and metrics. Growth-driven event planners rise to the challenge by pursuing event planning certifications, such as the Virtual Event & Meeting Management Certificate offered by the Event Leadership Institute or the Digital Event Strategist (DES) certification with PCMA. Your goals need to be actionable within a certain period to make them valuable. Meanwhile, case studies can show you what your competitors are doing. Your event VIPs could be keynote speakers, celebrities, dignitaries, or event stakeholders. Youll be able to accurately assess how near or far you are from declaring your event a success. Remember that if all else fails, technology often has your back. And because their solution was inherently linked to data-gathering software, they were able to track participation and other event KPIs at the same time. will give you the tools you need to focus on every aspect of the. Stick to your overall purpose at all times. SMART Goal Example Summary: I will land my dream job working for a SaaS company like Shopify and travel long-term as a digital nomad. As you can see, theres no mystery to being a successful event organiser. Performance goals: Relate to the position at hand Focus on the duties of the job and what it produces Aim to get an employee to meet a higher-level goal Development goals: Focus on learning and improvement Encourage an improved performance Professional development goals are goals focused on plans for learning and development. Contact us today Make an effort to understand the perspectives of others. Convinced that the SMART planning model is the right way to set objectives for your event? 5. Yet, at the same time, it can also be profoundly stressful and chaotic. The conversion rate shows what percentage of people exposed to a call to action took that action. Dont forget to leavea little bit of wiggle room in case you need it. Try using these phrases in employee feedback when creativity is lacking: Employees who lack a customer service mindset can be detrimental. Stay on schedule to avoid disciplinary action. These performance goals for event planners can help to show whether or not the project was a success. Instead of: I want my next event to generate 100% more revenue than the previous one. is packed with ideas to keep in touch with clients, attendees, and suppliers for a whole year after your event. How do I help virtual attendees feel like theyre part of the event and not just attending another webinar? "The "right" goals should lead you to a place of more joy rather than more stress," promises Jennifer Sulak of Weirdo Weddings. Weak Goal Example: I'm going to secure a promotion. Diversity in the workplace is more important than ever. You need to know when youve achieved your goal and, just as importantly, how close you are to doing so at different stages throughout the event planning process. Many employees lack the initiative to take on new tasks or complete assignments without the need for micromanaging. Checking this information daily means you can be proactive in reallocating marketing spend, knowing how much food to order, or inviting more people to your event rather than waiting until its too late. The supervisor can help an employee to acquire and develop soft skills by challenging them to accomplish specific goals. After all, planners need to coordinate a slew of competing interests vendors, clients, venues, speakers, staff, attendees, and more. : You may want to break your overall objective down into more manageable, smaller goals to check off as part of your event planning checklist. But, of course, actually making a profit or a return can also be a challenge. Did the event strategy serve stakeholders as intended? We can start with the one weve already introduced above: 1. One of the most challenging things we can . Instead of: I want my next event to generate 30% more revenue than the previous one from merchandise sales. Instead, theyre focused on learning what they can to make sure the next event is even better. Example of public speaking objective: Lead a discussion at the weekly team meeting on November . MANAGING REMOTE EMPLOYEES LEGALLY & EFFECTIVELY: The tips you need to manage your team successfully, Performance Review Examples: Examples and tips on writing employee reviews, performance evaluation, sample performance review and employee evaluation forms, Best Practices Leadership: Team management tips and fun team-building activities to boost team performance, collaboration and morale, The Essential Employee Handbook: Sample policies, employment law issues, self-audit tips, Performance Review Documents: Checklists and forms to help employers conduct effective performance appraisals, 200+ Customizable Job Descriptions & Sample Interview Questions, 12 Ways to Optimize Your Employee Benefits Program. Communicate thoughtfully during meetings. 2023 Oldtown Publishing LLC 479 State Route 17 N You can use various metrics, such as the time needed to serve food to the guests, to indicate whether or not you were short-staffed. We know that an event planning timeline is crucial to stay on track. You must clearly have in mind what you want. M: This goal is measurable because you can easily list all relevant parties you must communicate with and track who you have and have not yet contacted. And how many of those leads your team followed up with in the months after. Instead, theyre focused on learning what they can to make sure the next event is even better. In many cases, theyre even. 2. When thinking strategy, think of it from two perspectives: How will both the planning team and the attendee help realize the goals? The Forbes Advisor editorial team is independent and objective. Because the agency had done a similar event the year before, they knew how many conversions they previously achieved and decided to choose a modest (but realistic) goal. Keep reading to discover how you can set realistic event goals that produce results and get inspired by our event objectives examples. Some employees struggle with having an appropriate attitude at work. Hofstadters Law: It always takes longer than you expect, even when you take into account Hofstadters Law. Setting clearly defined objectives when planning or managing an event is key to achieving your overall purpose. Your basic budget should include costs to cover the venue, staffing, service fees, catering, AV, event production, entertainment, furniture, decor, and technology. My goal is to inform people about a local community action initiative. Leadership qualities are needed at all levels of an organization. To implement your SMART goals and accurately measure success, explore how Eventbrite Boost can help market your next event. Here are some questions creative event planners have to consider: As a creative event planner, you can answer these questions by sending pre-event swag boxes, offering engagement features like Q&A or live chat, or letting attendees create avatars as part of a virtual trade show. Refrain from publicly criticizing coworkers. R: This goal is relevant because you cant have a coordinated event if you dont have adequate staffing to execute all necessary functions and aspects. In this example, the event organisers purpose is to make money from ticketed events. But they only make sense as an employee performance goal if that employee has enough power to make decisions that directly impact the companys revenue. Something went wrong. One issue is budgeting your time correctly, mainly leaving enough time to set up the event and take everything down. Proactively research new work techniques or tools. Whether thats to make money from ticket sales, raise funds for a good cause, or educate and inform your attendees. Setting performance goals can help you with the following: Praised by project managers, the SMART goal-setting system is one of the best ways to set performance goals. Prepare in advance for meetings.. Analyze project requirements and develop strategies. Here are 100 phrases to adapt, from 2600 Phrases for Setting Effective Performance Goals by Paul Falcone as well as additional performance goal phrases that may help you to provide more useful feedback to struggling team members. Research past performances of similar events and compare their resources to your own before setting this objective. To achieve this, I will apply to 1 job per week for 2 months submitting a total of 8 job applications. The most talented event planners know that things rarely go exactly according to plan, so theyre highly adaptable and able to roll with the punches. You could create general goals, such as planning a certain number of events per year. My SMART objective is for my next event to generate 30% more revenue than the previous one from virtual and in-person ticket sales in the next six months. Event planners book venues, communicate with vendors and manage budgets and logistics to host successful events. Instead of: I want my next event to generate 30% more revenue from virtual and in-person ticket sales than the previous one. To boost customer service: When we lose a customer, follow up to discover what we could have done differently.. When working with performance goals, focus on what you can control. Goals shouldnt be binary but should allow a range of outcomes. Manage your events and boost your event planning career with our, 7 Things the Most Successful Event Planners Do Every Day. Total number of qualified leads acquired at the event, Sponsors highly rank their satisfaction with the event, Individual promo code tracking link performance, Social media mentions using designated event hashtag on each platform, The majority of attendees polling highly satisfied with event speakers, Number of total active community members after event (compared to total number before the event), Numerical results from attendee satisfaction surveys, Number of total event check-ins compared to registrations as a percentage, Event community engagement online as measured by social media interactions OR specified activity on event app, Social media posts, likes, and shares pertaining to the event, Ticket sales and individual ticket type performance, Individual sponsor page engagement on the event website, Number of repeat attendees (for recurring events). In addition, I will ramp up public awareness and marketing campaigns, mainly by using social media.. To spur creativity: Build relationships among peers that foster collaboration and discussion of new ideas.. Just as a company or a corporation has a vision and mission, so shouldnt your events have them, too? Did the audience take the intended action? They are commonly used in workforce management. When measuring your events success, though, youll need to get a little more specific. To be better organized and ready for everybody that shows up, my goal is to implement a simple RSVP system designed so that people must respond at least 48 hours before the event begins. Learn how to adapt to stressful situations. Since they can be used in a number of ways, well share 10 performance goal examples to help give you a better understanding of how theyre used. In this article, we'll walk you through 23 KPIs and how you can apply them to your event.
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